Eirmersive Showcases Cutting-Edge Irish Immersive Innovation at SXSW
Eirmersive has been proudly showcasing Ireland’s top immersive content creators and technology innovators at SXSW, the annual event in Austin, Texas that celebrates the convergence of tech, film, music, education, and culture.
Eirmersive CEO Camille Donegan, highlighted Ireland’s leadership in immersive storytelling, technology, and innovation. Eight pioneering member companies demonstrated their world-class work across marketing, entertainment, education, and beyond, captivating SXSW attendees with groundbreaking projects.
Eirmersive CEO Camille Donegan, highlighted Ireland’s leadership in immersive storytelling, technology, and innovation.
Featured Presentations:
• Glasseye – Janet Beck showcased stunning large-scale immersive projects, including The Summer Palace for Outernet, London, demonstrating Glasseye’s expertise in immersive marketing and entertainment.
• Volograms – Rafael Pagés presented AI-powered volumetric holograms, used across industries from fashion to tourism. He also introduced Vologram Messages, their WebAR platform for immersive communications, education, marketing, and telepresence.
• Imvizar – Michael Guerin introduced Lureo, a no-code platform for location-based spatial storytelling. With over 100 experiences launched in 11 countries, Imvizar’s technology is revolutionizing immersive narratives. He also demonstrated Monto AR – An Immersive Journey Through Dublin’s Hidden Past.
• Adaptas Training – Dr. Celine Mullins presented their latest Immersive Video and VR projects, designed to enhance soft skills and mental resilience. Attendees were given a sneak peek of The Courage Box, their latest work in progress.
• The Performance Corporation – Jo Mangan explored the intersection of arts and technology, presenting a diverse portfolio of XR storytelling and theatre experiments, including XR Operas and remote VR theatre.
Photography by NIC(H)E STUDIOSee our Member Directory for more about the above companies.
Eirmersive x Screen Ireland: Next Generation Innovation and Immersive Fund
As part of Eirmersive’s collaboration with Animation Ireland and Screen Ireland, two groundbreaking Virtual Reality Projects were showcased:
• Dawn of The Wing-Ed Freaks! – An animated 360-degree series from Adventurverse Studios, immersing audiences in a bold, interactive storytelling experience.
• Her Mind’s Eye – An immersive fulldome experience from Algorithm, transporting audiences into the visionary mind of Hildegard of Bingen, the 12th-century polymath, composer, and scientist.
Immersive AR Activation: A Portal to Éire
The Immersive Agency captivated attendees with an interactive AR activation, allowing them to step through a Portal to Éire, blending history, technology, and innovation.
Eirmersive is proud to be supported by the Creative Ireland Programme and is receiving Government funding as part of the Digital Creative Industries Roadmap 2024-2026, approved and launched in February 2024. This roadmap aims to bolster the digital creative industries in Ireland, with Eirmersive playing a key role in elevating the Immersive Technology sector globally.