Imvizar recently launched Hexahedron, Ireland’s largest augmented reality art installation, created in collaboration with internationally renowned artist Maser and supported by Dublin City Council as part of the European Capital of Smart Tourism programme. Transforming Charlemont Square into a vibrant digital canvas, Hexahedron invites audiences to step inside Maser’s artwork and experience the space through a fusion of art and spatial storytelling.

The location-based experience begins as users walk through a stone archway, phone in hand, unlocking vibrant animations that flow across the square, seamlessly integrating with the surrounding architecture. Hexahedron is free to download on the Imvizar app for iOS and Android and works exclusively on-site at Charlemont Square.

Eirmersive member IMVA (Irish Museum of Virtual Art) collaborated with Sean Burns on a project with the Creative Futures Academy (CFA) based at the Institute of Art, Design and Technology (IADT). They utilised Augmented Reality (AR) technology in an empty gallery space to showcase students' art and designs.

Additionally, they conducted a class for lecturers on incorporating this type of technology and AI into their teaching, enabling them to pass on the knowledge to future students. “This technology is improving at a fast pace, with new developments emerging daily”, said IMVA co-founder Daithi Magner.

Research Ireland and the UK Research and Innovation Arts and Humanities Research Council (AHRC) recently hosted a scoping workshop in Birmingham to explore new opportunities for interdisciplinary bilateral collaboration in creative industries research.

The scoping workshop brought together UK and Irish stakeholders with an interest and experience in research into the creative industries, creative skills and capacity building and creative communities in the UK and Ireland.

It was a privilege for Eirmersive to be part of these important and rich conversations with so many brilliant minds in one room. We’re looking forward to the continuation of the conversation and seeing how combined collaborative programmes across the UK and Ireland can support and elevate the Cultural and Creative Industries in both countries.

Announcing our next 'Lunch & Learn' webinar, an exclusive for Eirmersive members on developing and protecting Intellectual Property around immersive technologies, featuring Gemma Forde of Byrne Wallace Shields & Declan Fahy of HoloToyz.

Gemma Forde advises on corporate governance, legal structure, fundraising / licensing, commercial contracts, data protection, employment law to charities, non for profit entities and social enterprises. She will speak about the various types of intellectual property and developing and protecting your IP portfolio.

Declan Fahy is the Founder and Sales Director of HoloToyz, "driving innovation in interactive play". He will also share insights on the importance of IP from HoloToyz journey, offering practical tips for start ups looking to protect and capitalise on their innovations.

We're very grateful to Creative Ireland for featuring Eirmersive in a new film about the power of creativity and the impact of their support for groups and agencies such as ourselves -

"Creativity is not a luxury, it's an asset and an opportunity.. We support creative industries with great potential, like games, AR/VR, design - commercial creative agencies driving innovation and economic development... Our collaborations have strengthened the creative ecosystem, increased understanding of the power of creativity and brought creative approaches into new areas of Government"

Watch the short film below -

By Camille Donegan

Monumental moments are becoming a regular part of the Eirmersive calendar.

Following our network launch in Sept 2024 with Minster Dara Calleary and a large representation from the wider immersive ecosystem, the industry in Ireland has come together, in the form of Eirmersive members, as if they have been magnetised.

Eirmersive is receiving funding from Creative Ireland as part of the Digital Creative Industries Roadmap, it's Forum and related actions and subgroups. We are proud and honoured to be at that table and to bring the needs and wants of our industry to the conversation with government.

I am also proud to have been nominated by the Eirmersive board to be CEO as of 1st Jan 2025.

Eirmersive and (founding member) Imvizar welcome you to enjoy pizzas and beer at 4 Dame Lane, Dublin on Tuesday 17th December. Get into the holiday spirit and connect with the brilliant minds shaping the future of immersive technology.

This is your chance to unwind, celebrate the year’s achievements, and forge meaningful connections with fellow creators, technologists, and innovators. All folks working with immersive technologies in industry or academia are welcome.

Get your free ticket…

From 9th -11th December 2024, Eirmersive is bringing our first delegation to Stereopsia 2024 - "Europe’s foremost XR event" in Brussels. Eirmersive centrally coordinated the delegation between our members, Skillnet and Enterprise Ireland. We are looking forward to having our first ever Eirmersive booth at an international conference, and putting Ireland on the map as a player on the global stage. We have several member companies attending – Volograms, Imvizar, IMVA, The Immersive Agency along with several other members providing demonstrations that will be hosted at the Eirmersive stand, such as HoloToyz, Emagine, VIVERSE and Innovision. We are delighted that Irish members of the TRANSMIXR EU project will also be presenting at Stereopsia.